🔒Product Design: Campbell’s Map-Based Distributor Opportunity Marketplace
An interactive map-based distributor opportunity discovery experience featuring searchable and filterable listings, reusable UI components, and responsive workflows.
🔒Product Design: Support Pay App Experience
A mobile app experience to enable Walmart and Sam's managers to request Support Pay for affected associates during emergency events.
Creative Direction: Walgreens Health 🩺
The "Health is Home" campaign consisted of branding, social, print, :60 and :30 spots, infographics, iconography development and other digital assets.
UX, Art Direction & QA: Sprint Homepage Redesign
A transformation of Sprint’s promotion-heavy homepage into a more human, focused experience, driving a 22% increase in conversions and 169.3% increase in Black Friday conversions.
🔒Product Design: Campbell’s Messaging Center
Campbell Company's new Back Office Messaging Center featuring pre-built templates, WYSIWYG editor, and distribution lists.
🔒Product Design: New Store Manager App Experience
Strategy and development of a user-centered Android and iOS app experience for managers to more easily manage missed employee breaks.
Social Media Creative Direction: WNBA’s Seattle Storm 🏀
A campaign welcoming the WNBA's Seattle Storm back home and focusing on the team's superstars as players and people.
UX, Art Direction & Design: #TmoTuesdays Partner Promotions
Design and scalable templates for T-Mobile and Metro by T-Mobile partner promotions across brands like Popeyes, Burger King, and Redbox.
UX & Art Direction: Walmart T-Mobile Landing Page
A visual and UX revamp for Walmart's T-Mobile Landing page incorporating a refreshed and more comprehensive plans grid.
🔒Product Design: Campbell’s Video Library
A next-generation video learning library for Campbell’s distributor portal, leveraging e-learning best practices and AI-powered content discovery features to create a seamless training experience for independent operators.
UX & Creative Direction: Microsoft Inspire
User experience and visual creative direction for 8 phases of Microsoft Inspire's digital event roll-out.
Creative Direction & Visual Strategy: Sprint Digital
A visual content strategy that shifted the Sprint digital ecosystem away from product-first merchandising and toward a more human, approachable brand experience.
🔒Product Design: Campbell’s Ordering System Upgrade
An experience which enables Campbell's distributors to transition from a legacy product ordering system.
UX & Creative Direction: Microsoft Events Sign-In/Registration Redesign
A streamlined UX redesign for the Microsoft Events Sign-In and Registration process.
UX, Art Direction & Design: Sprint Hulu Benefit
Redesign of Sprint’s Hulu partner experience to simplify a cluttered page, clarify the benefits, and create clearer paths to Hulu and Hulu + Live TV.